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In the world of luxury pool design and construction, innovation is the key to standing out. Selah Pools, under the visionary leadership of Co-founder Thomas G. Morris II, has redefined what it means to own a swimming pool. Their journey from a bootstrapped startup to an industry leader is a testament to the power of innovation, experience, and strategic financial partnerships.
Reimagining the Backyard Oasis
Selah Pools isn't just about digging holes and filling them with water. Their motto, "You dream it, We build it," encapsulates their approach to creating custom outdoor environments. From sleek vanishing edge pools to family-friendly lazy rivers, and even water-based cocktail bars, Selah Pools transforms backyards into personalized paradises.
"The fact is, we build Custom Outdoor Environments, the swimming pool is just the crown jewel," Morris explains. This holistic approach sets Selah apart in a competitive industry.
From Oil Fields to Poolside: A Journey of Innovation
The Selah Pools story began in an unlikely place: the oil and gas industry. Morris and his partners brought their experience from pipeline construction to pool design, repurposing high-tech tools developed for $900 million pipelines to create stunning backyard oases.
"Quality through innovation" became their driving force. By combining cutting-edge technology with artisanal craftsmanship, Selah Pools found a unique niche in the market. Their ability to work with the terrain rather than against it, coupled with their use of VR rendering and 3D design tools, allowed them to offer truly customized solutions.
The Decision to Scale: Partnering with Idea Financial
After four years of bootstrapping and impressive growth, Selah Pools was ready to take the next big leap. They turned to Idea Financial for a business line of credit to fuel their expansion.
"We spoke to many sources," Morris recalls. "Idea had a straightforward process that didn't feel like a commercial 'payday' lender. They listened as we explained it wasn't that we needed money, we needed to know we had it when we needed it."
This understanding of Selah's needs was crucial. As Morris puts it, "Business is strong, but now in our maturing years, it's cash flow management that's become as important as revenue growth."
Strategic Use of Funding: Investing in Growth
Selah's approach to using their line of credit was as strategic as their approach to pool design. They started with a small draw to ensure a smooth process, then invested in sales and marketing.
The results were immediate and impressive. "We blew through the holidays with excellent marketing traction and on into the New Year with a great backlog of new sales leads and closed sales," Morris marvels. This off-season success was directly attributed to their ability to invest confidently, knowing they had financial backing.
The Ripple Effect: Unprecedented Growth and Future Plans
The partnership with Idea Financial has been a catalyst for Selah Pools' continued success. After experiencing a staggering 300% growth rate in 2020 and a solid performance in 2021, the company is now firmly established as a leader in their field.
Looking to the future, Morris is optimistic. "Being funded will propel us deeper into commercial builds even while we continue to build on our residential record of success," he says. This expansion into new markets represents the next chapter in Selah Pools' impressive growth story.
Lessons for Entrepreneurs: Don't Wait to Seek Support
Morris's advice to other businesses considering financing is clear: "Don't hesitate." He emphasizes the importance of building financial relationships when times are good, ensuring support is available when challenges arise.
"It's worth repeating the old saying, 'Don't wait until you need help to look for it,'" he advises. "Build relationships when things are solid, then you will have the help to smooth the road for when it gets bumpy."
A Partnership for the Future
The story of Selah Pools and Idea Financial is more than just a financial transaction - it's a partnership that has enabled a visionary company to reach new heights. As Selah continues to push the boundaries of what's possible in pool design and outdoor living spaces, Idea Financial stands ready to support their journey.
For entrepreneurs looking to make a splash in their industries, the Selah Pools story serves as an inspiring example of how innovative thinking, strategic partnerships, and the right financial support can turn dreams into reality.
