Idea Financial has provided nearly $1 billion in loans to small businesses. We're committed to being the engine of the American economy by supporting small business growth through innovative lending solutions.
Job description
We're seeking adata-driven Performance Marketing Associate to join our marketing team. Reporting to the Head of Marketing, this role will be responsible for driving measurable growth through paid acquisition channels while leveraging advanced analytics tools to optimize campaign performance and deliver actionable insights.
This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.
Responsibilities
- Develop and execute performance marketing strategies across multiple digital channels including paid search, social media advertising, and display networks
- Manage daily optimization of paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms
- Own end-to-end analytics implementation using Google Analytics 4, ensuring proper tracking setup and maintenance
- Create comprehensive dashboards and reports using Power BI to track KPIs and present insights to stakeholders
- Conduct A/B testing and experiments to optimize campaign performance and conversion rates
- Monitor and analyze customer acquisition costs, ROAS, and other performance metrics across channels
- Develop attribution models to understand the impact of various marketing touch points
- Collaborate with creative and content teams to develop high-performing ad creative and copy
- Manage monthly marketing budget allocation based on channel performance
Required Qualifications
- 4+ years of experience in performance marketing and/or digital marketing
- Advanced proficiency in Google Analytics 4, including implementation, configuration, and analysis
- Strong expertise in Power BI for data visualization and dashboard creation
- Demonstrated experience managing substantial advertising budgets across multiple platforms
- Proven track record of improving key metrics such as CAC, ROAS, and conversion rates
- Experience with A/B testing methodologies and statistical analysis
- Google Ads and Meta Ads certifications
- Bachelor's degree in Marketing, Business, Analytics, or related field
Technical Skills
- Google Analytics 4
- Power BI
- Google Ads
- Meta Ads Platform
- LinkedIn Ads
- Google Tag Manager
- Excel/Google Sheets (advanced)
- SQL(basic knowledge)
- A/B Testing Tools
- UTM parameter management
Preferred Qualifications
- Experience with marketing automation platforms
- Knowledge of Python or R for data analysis
- Experience with CRM systems
- Understanding of machine learning concepts for marketing optimization
- Experience with attribution modeling
- Adobe Analytics experience
Personal Qualities
- Strong analytical mindset with attention to detail
- Data-driven decision maker
- Excellent problem-solving abilities
- Strong communication skills for presenting complex data to stakeholders
- Ability to work independently and manage multiple projects
- Proactive approach to identifying and solving problems
- Comfortable working in a fast-paced environment
Impact & Success Metrics
The successful candidate will be measured on:
- Reduction in customer acquisition costs
- Improvement in ROAS across channels
- Growth in qualified lead generation
- Accuracy and actionability of analytics reporting
- Campaign optimization effectiveness
- Budget management efficiency
Idea Financial is an equal opportunity employer. At Idea Financial, we make all employment decisions without regard to sex, sexual orientation, gender identity, race, color, religion, age, national origin, pregnancy, citizenship, disability, service in the uniform services, or any other classification protected by federal, state, or local law.
